While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Download Now Server 1 Download Now Server 3 Download Now Server 2 Solanum is cosmic style sans family. It contains Latin and Cyrillic alphabet, Latin with Western, Central and South Eastern European, Vietnamese and Pinyin diacritics. Solanum is perfect for display purposes. This typeface family contains 12 styles from Thin to Regular and from Normal to Ultra Expanded. Download Solanum Fonts Family From Embe Studio